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Retarget or Acquire New Mobile Users: What’s More Cost Effective this Holiday Season?

The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user group, we dove into the data across 140 mobile appsRead More >>

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Why The Sound of Music Was Right (About Content Marketing)

If I were to ask you to name the movie that contains the lyrics, "Let's start at the very beginning / a very good place to start," I believe that most people would know exactly what movie I was asking about. Naturally, the answer is The Sound of Music. Seriously, I gave it away in the title. You may ask yourself, why am I reading an article about The Sound of Music? Let's focus on content marketing, and it will become clear.Read More >>

Content-Based Optimization Tips for SEO

There has been a lot said about the importance of website content and blog posts. Not only does good content reduce your site's bounce rate, but it also comes in handy for optimization. SEO specialists spend days and nights working to master Google's algorithms trying to rank first. Let's leave aside all the other means for a second, and focus on one very important SEO component: content.Read More >>

Brands Take Cues from Hollywood for High-Volume Content Creation

Efficiently creating compelling content to support broadcast and digital marketing campaigns with cohesive and consistent messages across multiple channels is the new name of the game. A holistic approach to this process, backed by the appropriate expertise, systems and technology is the way to get there. While still in its infancy for even the largest brands, there's one industry that's been at this for a while and has paved the way: Hollywood.Read More >>

Invest in Digital Infrastructure to Increase Revenue

Everyone has heard the cliché, "every company is a technology company". While we know that's not true, it is true that every company is powered by technology. It used to be that an internet connection and a Microsoft office subscription was good enough for small companies, and for larger companies, same thing but add some servers. Now, though, with the influx of data that needs to be managed, a solid IT infrastructure is more than necessary.Read More >>

How to Get the Most Out of a Site Redesign: A Digital Analyst’s Perspective

Organizations investing in digital transformation initiatives to drive more of their customers to their online channels are taking a far more deliberate and bottom-line approach to site redesign—and using customer data to inform, evaluate, and iteratively improve the website customer experience. Getting started on this path requires you to think very differently about site redesign and data collection. Instead of thinking of a site redesign as a one-and-done project, you should use a measurement and evaluation process that helps you continuously optimize the customer experience.Read More >>

To Beat Intelligent Tracking Prevention You Must Attract Return Visitors

Apple's latest version of Safari in macOS High Sierra includes Intelligent Tracking Prevention, which prevents first-party cookies from being used in a third-party context beyond one day, and purges them completely after 30 days. No matter your industry, attracting return visitors through increased engagement will ultimately build your revenue stream. Here are three engagement strategies to keep visitors on your site and draw them back in after they've exited.Read More >>

3 Reasons Why Blogging is Your Most Powerful Branding Tool

Many businesses struggle to get their blogs going because they believe their industry doesn't have good potential to craft interesting posts. In reality, it all comes down to how creative you get with your writing. The more unique and compelling your posts are, the more powerful your blog is in growing your brand. Regardless of what line of work you are in, there will always be ways you can use your content to stand out among the competition.Read More >>

Lead Globalization by Thinking and Acting Like Founders

The role and impact of people in digital globalization comes to play in many ways. People and processes come first. This fact is a major incentive to lead the globalization of content and products like business founders would, even when leaders in that area did not initiate such efforts and took such activities over from other people. Adopting an ad hoc mindset matters as much as defining strategies to grow internationally.Read More >>

Gilbane Digital Content Conference: Measuring Success is Complicated

For all the talk about data and measurement at the Gilbane Digital Content Conference, it's not always easy to understand what to do with the numbers once you have them. Lynette Chen, MaassMedia senior consultant, tackled what it means to try and measure success at "the edge of innovation" in her session, relying on a Guardian case study.Read More >>

Gilbane Digital Content Conference: How Your Favorite Brands Know What You’re Thinking

The Gilbane Digital Content Conference kicked off with a deep dive into the customer psyche with back-to-back keynote presentations. One thing is clear: the future is here and it knows what you're thinking and doing. Read More >>
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