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Identifying the Right Content for Your Strategy

A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.Read More >>

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Transforming Cost Management into Cost Leadership in Digital Globalization

For most global content and product leaders, financial discipline implies doing more with flat budgets—or more painfully—with reduced budgets. Here are a few recommendations to make the most of your digital content budgets at various levels of your organization.Read More >>

Q&A: Book Publishers Embrace Voice Technology and the Future

As voice technologies become ubiquitous, even book publishers aren't immune to how the hottest trend in digital content. EContent magazine recently had a chance to interview Bradley Metrock, CEO of Score Publishing, which owns and operates Digital Book World (DBW), about how voice is changing publishing. From the audiobook to Alexa, publishers are contending with the realities of a "voice-first" world.Read More >>

How Marketers Can Use Augmented Reality

Augmented reality (AR) is rapidly growing; projections from ARtillry found that AR revenue will reach a staggering $14 billion in 2021, up from $975 million in 2016. One reason for the growth is that brands are starting to see the benefits of AR as an immersive ad format. Here's a closer look at precisely how marketers can start benefiting from augmented reality now.Read More >>

4 Reasons to Invest in Time-Sensitive Content

Evergreen content has long been a staple of content marketing strategies but with the rise of apps like Snapchat, time-limited content is making in-roads. Here are four reasons why you should invest in content that eventually disappears! Read More >>

The Art of the Creative Brief for In-House Content Studios

A good creative brief is an integral part of any marketing campaign--that includes content marketing. Follow these rules to deliver a useful creative brief to your content team. Read More >>

Improve Your Site UX With These Tips

It's better to focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean first. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.Read More >>

Eye On with Jack Welde, Co-founder and CEO, Smartling

As co-founder and CEO of Smartling, which provides tools for businesses to localize content, Jack Welde is familiar with the perils of "sprawl" - building tools that offer customers a great deal of functionality but risk becoming too complex to master.Read More >>

Publishers Turn to White-Glove Services for Ad Buying and Management Needs

Publishers have a lot on their plates these days. How are they managing? In some cases, they're outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services.Read More >>

3 Psychological Levers to Strengthen Consumer Confidence with Content Marketing (And How to Use Them)

Content marketing is about showing people that your products or services are better than those of competitors. Incorporating psychology into your messaging is perhaps the best way to do this while making people more confident in their decisions. The most successful brands on the planet use a number of psychological tactics to compel people to buy. Ultimately, this is the difference between outstanding marketing and mediocre marketing.Read More >>

C-Suite Conversations: An Interview with Jack Welde, Co-Founder and CEO, Smartling

Smartling co-founder and CEO Jack Welde has been building web-oriented products from the ground up since before even graduating college. His senior project was co-creating one of the earliest personal information managers, which was eventually sold to Apple in 1993. No matter the product or company, Welde says, "Wherever I was working, it always came to a point when sites needed localization to better serve their audience."Read More >>
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