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BREAKING NEWS  
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NEWS FEATURES
Socialtext announced the 4.0 iteration of its enterprise social software platform on Wednesday, March 3, including some major additions and updates. The latest version brings enterprise customers many of the tools that users of public social networking tools have become accustomed to, yet with the needed structure and security companies require.
The IPSO Alliance, which promotes the use of internet protocol (IP) for smart object communications, has added a new heavy hitter to its lineup: Google.
The set of crises facing publishing today is enough to make the most hardened of journalists curl up in the fetal position. But there is a subset of journalistic visionaries who are hoping that this time of tumult will allow for real innovation in media, resulting in fresh ideas and, perhaps paradoxically, a return to the basics of investigative reporting.
It isn't easy to make predictions about the future. But doing so about the ever-changing world of communications and technology can be especially difficult. Avaya, a business communications provider, decided to try and tackle this with its "Ten Communications Trends for 2010."
Speakers at the Information Industry Summit (IIS) held in New York, Jan. 26-27, agreed about one thing: Content providers can survive. However, everyone seemed to have a different idea about how.
FEATURED STORIES
An emerging branch of environmentalism, armed with startup attitude and the analytical framework of behavioral economics, is positing that given the right combination of information, social pressure, and incentives, behavior can be influenced in an environmentally beneficial way. One element of this strategy involves social media, which can exert positive social pressure.
While tempting, it would be a mistake to write off the dire state of the news business as simply a reflection of the general decline in print readership since the rise of the internet or as just another casualty of the recession. The problems run deeper. And to make things worse, the newspaper industry finds itself in this sorry state just as a new generation enters the work force-one with less connection to traditional news media than ever before.
In September, The Washington Post's senior editor Milton Coleman published guidelines to the paper's staff members about their activities on the internet-while on and off the job. His email to staff said, in part: "Social networks ... can be valuable tools in gathering and disseminating news and information. They also create some potential hazards we need to recognize. When using social networking tools for reporting or for our personal lives, we must remember that Washington Post journalists are always Washington Post journalists." It was the "or for our personal lives" part that created a firestorm for The Washington Post. But its concern about what its staff members-particularly reporters-are saying online is understandable.
Qualifying the value of something such as "community" is no easy task: What exactly is an online community worth? And how do you measure its effectiveness or know for certain that you are getting a return on your investment when you allocate resources for this purpose?
Welcome to the eighth annual EContent 100—our list of companies that matter most in the digital content industry.
 
EContent BEST PRACTICES
Technology providers who not only recognize the necessity and difficulty of the local and global content marketplace, but are there to help: From analytics to location awareness, content management to translation management, translation services to language specific search solutions, there are a range of solutions that will enable organizations to adapt to the needs of the new consumer.
Appropriate and effective content management solutions not only enable ease of use, effective interactive communication, and dynamic marketing experiences, they deliver what all organizations seek: measurable return on investment.
Sponsored White Papers/Trial Offers
Decommission Legacy Data with an Archiving Strategy! Sponsored by Open Text Connectivity Solutions Group
With Open Text’s tools and technical know-how, potential roadblocks are eliminated, more predictable outcomes attained, and unnecessary project risks avoided. This whitepaper discuses decommissioning legacy systems and how retiring unnecessary business applications streamlines the operation and optimizes costs.
COLUMNS
What would happen to content providers such as News Corp. if Google went away tomorrow? Would they be better off, or would they be back where they started?
Today, the influence of our peers has taken on a new guise, through the infinitely expanded sphere of community online. While we are all socially motivated to one extent or another, today, the role of social life extends well beyond the lunchroom, and it is profoundly impacting every aspect of business.
CASE STUDIES
In the spring of 2009, Anne Zafian, VP, deputy publisher, children's books, says Simon & Schuster found itself with a "bestselling paranormal young adult series, The Mortal Instruments, by Cassandra Clare, whose sales we wanted to support and grow into the summer and beyond." More important, Zafian had a specific target audience in mind: "This is a paranormal series with lots of crossover appeal to adults, and we wanted to specifically target that crossover audience and to incrementally build Cassandra's audience."
JackBe sought a solution that would help consumers have a good user experience with its new product, which was part of the emerging mashup market segment. The company chose to work with Acquia Drupal to launch a community in order to meet the needs of inquiring customers, as well as to give them a gentle and productive introduction to mashups in general and JackBe's solution in particular.
FACES OF ECONTENT
'Essentially, font management is a specialized form of digital asset management, except that the asset is also a system-level software resource.'
‘I spend most of my day working with faculty to help them both showcase and develop their research.'
MOST POPULAR RECENT ARTICLES
CONFERENCE CALENDAR
Buying & Selling eContent 2010 April 18 -20th 2010, Marriott's Camelback Inn in Scottsdale, AZ

Buying & Selling eContent, the content industry's premier conference and networking event, returns to the Marriott's Camelback Inn in Scottsdale, AZ from April 18-20. Register now to hear and take part in discussions with leading content execs.

Search Engine Meeting, April 26-27, 2010 • Hyatt Regency Boston • Boston, MA
Join your colleagues at the cutting edge of search! Search Engine Meeting, now in its 15th year, brings together people interested in the domain of search and retrieval. It attracts those with a professional interest in search engines—such as search engine developers and designers—and those interested in applying search engines in their own work environments.
WebSearch University, April 26-27, 2010 • Hyatt Regency Boston • Boston, MA

WebSearch University will be co-located with Search Engine Meeting in Boston this spring! Join your colleagues at this unique educational opportunity and bring your search skills to the next level. The curriculum is packed with information on search techniques, collaborative technologies, mobile search, personalization, alternative search engines, and current awareness tools. This year we’re adding new faculty and sessions on resources for specific topics such as sci-tech, competitive intelligence, international, and legal.

Enterprise Search Summit Spring • May 11-12, 2010 • Hilton • New York, NY

Enterprise Search Summit is an in-depth, 2-day conference that covers how to develop, implement and enhance cutting-edge internal search capabilities. This year’s Summit will examine the ways to leverage search tools, information architecture, classification, and other strategies and technologies to deliver meaningful results—not just in terms of information, but to the bottom line.

AIIM International Exposition + Conference • April 20-22 Convention Center • Philadelphia, PA

The AIIM Expo + Conference is the definitive gathering for information management professionals across industries. The event features pre-conference certificate programs, educational tracks, conference sessions, real-world case studies, a SharePoint 2010 Summit, an Expo floor, networking opportunities, and much more.

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